Is it just me or is there a preponderance of alcohol advertisements everywhere you look these days? The rise of personalization has opened the age-restrictive gate on marketing alcohol allowing these highly influential ads (according to researchers at Michigan State) unprecedented access to consumers through social and mobile channels where competition is fierce and branding is obscured by the obligatory bottles, full glasses and manicured hands. In this bruising battle for market share, good taglines have become indispensable weapons. Here is a list of the best Instagram advertising taglines that caught my eye on Instagram:
5 – Bud Light (User-generated) – Instagram Advertising
Bud Light got all dressed up for Pandora House.
4 – Captain Morgan
Spiced Rum & Ginger Ale. Talk about an alley-oop.
3 – Don Julio Tequila
A cocktail as smooth as the tequila that makes it.
2 – Michelob ULTRA
Conquer the grind. Enjoy the unwind.
1 – Knob Creek
Out here, you don’t need to click a button to share.