Does Kylie Jenner Still Love Snapchat?
The world of influencer marketing backfired on Snapchat this week when Kylie Jenner tweeted that she doesn’t open the app
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HoneyBaked Ham Captures Holiday Season
An advertiser’s goal is to create ads that resonate with the audience in a positive way. According to responses from
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Will Internet Service Providers Control What You See After Net Neutrality?
On Tuesday, November 21, Federal Communications Commission (FCC) Chairman Ajit Pai announced that the FCC will be moving forward with
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How Many Times Can Dove Make the Same Mistake?
Earlier this month, Dove released a 3-second advertisement for body wash on its Facebook page. The video clip began with
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Why Marketing Needs Credible Journalism to Survive
The relationship between marketing and journalism in the United States dates back to 1704. According to Ad Age, the first
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Net Neutrality and Why You Should Care
Wednesday, July 12 was the Internet-wide Day of Action to Save Net Neutrality. Internet companies and activists used that day
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‘Fearless Girl’ and Burger King Are Early Winners at Cannes Lions International Festival of Creativity
The 64th Cannes Lions International Festival of Creativity is underway in France, awarding the brightest and most creative advertising, marketing
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Spider-Man Spins Sticky Web for Marketers
Marketing around the new Spider-Man movie has reached a fever pitch. Since the announcement of the film in April, brands
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New Standards Will Lead to Changes for Autoplay and Pop-up Ads
Pop-up ads and autoplay videos are a commonplace fact of life for Internet users. They can range from mildly annoying
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Television Viewers Use Social Media to Influence Networks
In 2017, watching television is a participatory event. Whether watching their favorite drama, news broadcast, late night show or live
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